SESSION INFO

A Practical Guide to AI for Association Events: Plan. Amplify. Prove.
Associations are being asked the same questions right now. How are you using AI? Where is it actually working? And what does it mean for the events you run for your members? This session cuts through the noise. We will walk through three AI applications already in use across the global MICE industry, each co-created with a major industry body and each solving a specific problem associations face today.

PLAN

Spark, built with PCMA, is an AI tool for the events industry, deployed across teams to help you get things done faster, from briefs and agendas to proposals and plans.

AMPLIFY

Snapsight is a content intelligence platform that captures your event content and repurposes it into assets that live far beyond the event itself.

PROVE

ImpactAIQ, built with Meet4Impact, gives associations a defensible way to measure and communicate the economic, social, and business impact of their events.

Together they form a practical playbook for what AI looks like inside an association today, and how destinations can support the associations they host across the full event lifecycle.

What you'll take away:

Where AI is delivering real value for associations, and where it isn't worth the hype
Three working examples to reference with your own boards, members, and partners
A framework for how destinations and associations can collaborate using shared intelligence tools

SPEAKERS

Jonathan Easton

Co-founder & VP of Product Design

Gevme

Jonathan is the Co-founder & VP of Product Design at Gevme, a leading omnichannel event platform headquartered in Singapore. From the start of Gevme, Jonathan has pioneered and has been the driving force behind the company’s product designs, including the company's latest innovations in AI. Obsessed with igniting and exploring new ideas and with a passion for product and technology, Jonathan leads the Design team where his role involves envisioning and crafting innovative solutions that help empower the industry to shape the future of events through technology.With over a decade of experience in the business events space, Jonathan has made a significant impact in the field by designing products and solutions that have augmented the attendee’s experience and powered some of the top conferences, exhibitions and meetings.The role of Design in innovation and the empowering possibilities of emerging technologies are at the core of Jonathan’s passion.

Keerat Singh

Chief Revenue Officer

Gevme

Keerat Singh drives revenue growth, strategy, and partnerships at Gevme, enabling the business events industry to stay ahead of the curve through AI adoption. With over six years of experience, she is a firm believer in driving change towards more productive and innovative events through the adoption of technology. As an advocate for transformation in the business events industry, she combines her passion for innovation with a commitment to sharing insights and ideas that empower event professionals.

Keerat has delivered successful workshops across leading industry platforms including PCMA Convening Leaders, Malaysia Business Events Week, Business of Events and Tech Week Singapore — equipping professionals with the tools to integrate AI into their workflows and reimagine how content, engagement, and experiences are delivered.

REGISTRATION

Event details
Date: Thursday 25 June 2026
Time: 14:00 - 15:00 CET (click here to convert to your timezone)
Location: Zoom
Cost: there is no cost to participate.

Who can participate?
This event is open to individuals who have signed up for the BestCities Madrid Challenge, senior global meeting planners, media, BestCities partner destinations and other invited guests. BestCities Global Alliance reserves the right to cancel your registration if you do not fit these criteria.

Register
To register for the event please click on the button below. Upon confirmation of your registration you will receive Zoom joining instructions.

REGISTER

Questions?
If you have any questions please contact Nigel Brown

ABOUT THE BESTCITIES MADRID CHALLENGE

The 2021 BestCities Global Forum, held in Madrid, Spain (December 2-5, 2021) introduced “The BestCities Madrid Challenge”, a pledge from destinations and associations to integrate impact and sustainability into daily conference planning.

The BestCities Madrid Challenge is a movement of destinations and associations that recognise the importance of shifting the meetings and events industry towards a more sustainable model. Collectively, these organisations have pledged to collaborate, share knowledge, and advocate to deliver a value beyond tourism through their events. Ultimately, The BestCities Madrid Challenge aims to raise industry standards by promoting impact and sustainability as key elements of organisational and event strategies.

To find out more about the BestCities Madrid Challenge and to sign the pledge please click here.

#MadridChallenge
#BCCommunityCafe

Berlin ○ Cape Town ○ Copenhagen ○ Dubai ○ Dublin ○ Guadalajara ○ Houston ○ Madrid ○ Melbourne ○ Singapore ○ Tokyo ○ Vancouver ○ Washington DC