BESTCITIES COMMUNITY CAFE
Green as the New Gold
Counting the Cost of Sustainable Events
Friday 20 June, 14:00 - 15:00 CET, Zoom
SESSION INFO
Green is the New Gold: Counting the Cost of Sustainable Events
Sustainability in association events is no longer a nice-to-have — it’s an expectation. But let’s be honest: embracing sustainable practices often comes with a price tag. In this Community Café, we bring together association meeting planners who’ve boldly gone green — and are ready to talk pounds, euros, and dollars.
They’ll share what steps they’ve taken to make their events more sustainable, what it actually cost them (financially and logistically), and what trade-offs were involved. You’ll hear candid stories, smart solutions, and practical advice on how to make sustainable choices that don’t sink your budget. And, of course, there’ll be time to ask your own burning questions.
If you’re trying to align your events with sustainability goals and keep your treasurer smiling, this session is for you.
SPEAKERS
Moderator:
Loren Christie, Managing Director, BestCities Global Alliance
Panelists:
- Milda Salciute, Changemaker, Director Events and Academy, Global Destination Sustainability Movement
- Susan De Bievre, Advisor, World Federation of Societies of Anaesthesiologists
- Bridget Barbieri, Event Manager, European Society of Gastrointestinal Endoscopy
REGISTRATION
Event details
Date: Friday 20 June 2025
Time: 14:00 - 15:00 CET (click here to convert to your timezone)
Location: Zoom
Cost: there is no cost to participate.
Who can participate?
This event is open to individuals who have signed up for the BestCities Madrid Challenge, senior global meeting planners, media, BestCities partner destinations and other invited guests. BestCities Global Alliance reserves the right to cancel your registration if you do not fit these criteria.
Register
To register for the event please click on the button below. Upon confirmation of your registration you will receive Zoom joining instructions.
Questions?
If you have any questions please contact Nigel Brown
ABOUT THE BESTCITIES MADRID CHALLENGE
The BestCities Madrid Challenge is a movement of destinations and associations that recognise the importance of shifting the meetings and events industry towards a more sustainable model. Collectively, these organisations have pledged to collaborate, share knowledge, and advocate to deliver a value beyond tourism through their events. Ultimately, The BestCities Madrid Challenge aims to raise industry standards by promoting impact and sustainability as key elements of organisational and event strategies.
To find out more about the BestCities Madrid Challenge and to sign the pledge please click here.