SESSION INFO

Spotlight on Success: Tips to Craft a Winning Entry for Incredible Impacts

Are you part of an association making a real difference through your events, or an ICCA member who knows an organisation deserving of recognition? The Incredible Impacts Programme, run by BestCities Global Alliance and ICCA, celebrates and rewards associations that create lasting, positive change through business events. Could your organisation be the next success story?

Join us for this interactive online session, where we’ll guide you through the application process and help you craft a compelling submission. You’ll hear directly from a past winner, gain insider tips on what judges are looking for, and get practical advice on how to showcase your impact effectively.

Whether you’re considering an entry or simply want to learn more, this is your chance to ask questions, get inspired, and take the next step towards global recognition.

SESSION OUTLINE

1. Welcome & Introduction to the Incredible Impacts Programme

Brief welcome and introduction by BestCities Global Alliance & ICCA.
Overview of the Incredible Impacts Programme, its purpose, and how it recognises associations making a meaningful impact.
Why associations should enter or ICCA members should nominate: benefits, visibility, and opportunities.
Key details: eligibility, submission process, and timeline.

2. Success Story: Hear from a Past Winner

A former Incredible Impacts Programme winner shares their experience.
What motivated them to apply?
What made their entry stand out?
How winning has benefited their association?
Key learnings from their journey and what has winning the grant allowed them to do moving forward

3. Tips & Tricks for Preparing a Strong Entry

Breakdown of what judges look for in an application.
Dos and don’ts when crafting your submission.
How to articulate impact with compelling storytelling and data.
Common pitfalls and how to avoid them.
Quick checklist for a winning submission.

4. Live Q&A: Ask Anything!

Open floor for attendees to ask questions about the programme, eligibility, or entry process.
Attendees can seek advice on their potential submissions.

5. Wrap-Up & Next Steps

SPEAKERS

Nigel Brown, Director, Marketing & Partnerships, BestCities Global Alliance
Loren Christie, Managing Director, BestCities Global Alliance
Dermot Ryan, Head of Association Engagement, ICCA
Anouk Bürgisser-Marti, Director Congress & Events, International Cartilage Regeneration & Joint Preservation Society-ICRS (2024 Seed Fund Grant Winner)
Ignacio Deregibus, Acting Executive Director, International Water Resources Association-IWRA (2022 Winner)

REGISTRATION

Event details
Date: Tuesday 1 April 2025
Time: we will be running two sessions to accommodate all time zones (on registration you will be able to select which of the sessions you would like to attend):

Session 1 from 09:00 - 10:00 CET (click here to convert to your timezone)
Session 2 from 17:00 - 18:00 CET (click here to convert to your timezone)

Location: Zoom
Cost: there is no cost to participate.

Who can participate?
This event is open to individuals who have signed up for the BestCities Madrid Challenge, senior global meeting planners, media, BestCities partner destinations, ICCA Members and other invited guests. BestCities Global Alliance reserves the right to cancel your registration if you do not fit these criteria.

Register
To register for the event please click on the button below. Upon confirmation of your registration you will receive Zoom joining instructions.

REGISTER

Questions?
If you have any questions please contact Nigel Brown

ABOUT THE BESTCITIES MADRID CHALLENGE

The 2021 BestCities Global Forum, held in Madrid, Spain (December 2-5, 2021) introduced “The BestCities Madrid Challenge”, a pledge from destinations and associations to integrate impact and sustainability into daily conference planning.

The BestCities Madrid Challenge is a movement of destinations and associations that recognise the importance of shifting the meetings and events industry towards a more sustainable model. Collectively, these organisations have pledged to collaborate, share knowledge, and advocate to deliver a value beyond tourism through their events. Ultimately, The BestCities Madrid Challenge aims to raise industry standards by promoting impact and sustainability as key elements of organisational and event strategies.

To find out more about the BestCities Madrid Challenge and to sign the pledge please click here.

#MadridChallenge
#BCCommunityCafe

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